for example, jim messina, in charge of the obama re-election campaign puts out a letter, among other things, saying take a look at the president's plan to reduce gun violence and stand with him in support. wayne lapierre executive vice president of the nra issues a fundraising letter saying this. i warned you this day was coming and now it's here. it's not about protecting your children. it's not about stopping crime. it's about banning your guns period. so what are we seeing here? a real political campaign. >> on the one side you have the grassroots organization that the obama for america team use. now, they can't coordinate with the white house, wolf, on this, but they are using all of their apparatus to get out their grass root supporters because what they are trying to do is mobilize voters in much the same way that the nra has done over the years, which is make people who are for some kind of gun regulation, single issue voters and come out and pressure members of congress who may be wavering in gun states and say to them, you know, we want something done. on the other side is t